At a Glance
What: 2023 Pre-Season Football Solicitation
When: Campaign timeline July 5 – August 22
Overview
This is a fun digital campaign that leverages the start of football season and allows individuals to donate anywhere at UGA and receive two limited-edition UGA buttons!
HEADLINES/TAGLINES
- Here Comes the Boom.
- Huddle Up and Hunker Down.
- Rally Behind the Red and Black.
- The Bulldog Faithful.
Social Copy
- Are you ready for Saturdays in Athens? With our limited-edition UGA buttons, you will be! Get yours today by making a gift to the UGA cause you are most passionate!
- Is your favorite song “Glory, Glory”? Do you live for days between the Hedges? Is most of your wardrobe Georgia gear? Show your support for the Dawgs by making a gift to UGA and to say thanks, we’ll send you two limited-edition buttons!
- It’s time to show your love for the Dawgs with a gift to UGA! In return, we’ll send you two limited-edition UGA buttons. Make your gift today at give.uga.edu/buttons.
- We just realized…you haven’t got your limited-edition UGA buttons yet, have you? Time is running out to make your gift and get your buttons, so make your gift today!
- Who is ready for football season? Show your support for the Dawgs today and receive two limited-edition game day buttons.
DIGITAL GRAPHICS
We’ve provided several digital graphics and a social media marketing plan you can use to help promote this campaign. In some instances, messaging should be further customized to your school/college/chapter. Please link to the Giving Form in social posts.
For any marketing questions, reach out to Maura Springstead in DARCOMM.
